What I do

Originally from Argentina where I completed a BA(Hons) in Graphic Design at the University of Buenos Aires (UBA, FADU), I have taught in several institutions with diverse learning communities (Goldsmith University, Rutgers University, Parsons School of Design, Princeton University), conducted cross-disciplinary academic research in renowned centers (University College London Interaction Center), and worked for numerous organizations in four different countries (U.S., UK, Spain, Argentina).

I work with an integrated approach to design at the intersection of information design, cognitive science, and field research; and have a deep interest in design education and creative problem-solving. I described myself as an information designer with a unique set of skills that I have gained during my 20-year career from working in transdisciplinary projects.

When I finished my undergraduate studies, I moved to Barcelona to complete a postgraduate degree in Editorial Techniques and an MPhil in Information Design both at the University of Barcelona. My passion for understanding how information designers think took me to London to complete a PhD at the London College of Communication, University of the Arts London. In 2014, I moved to the New York area in the US.

I am currently a professional specialist and lecturer at Princeton University, teaching information design, design research, design thinking and creativity, and partner at Sense Information Design LLC with Michael Babwahsingh. I’m also on the Executive Board of the International Institute for Information Design (IIID).


Throughout my career, I have been involved in the following three design dimensions:

EDUCATION: As an educator, I teach with a student-focused, research-led, and science-based approach rooted in heutagogy (self-determined learning) to better equipped students to emerging design industry demands. I also bridge creativity with STEM and other domains by explaining the psychology and neuroscience involved in this way of thinking, and its benefits to see problems from different perspectives. My goal is to empower students with the tools and mindset to use their imagination to make an impact in the world and design their futures. For my commitment to professionalism in teaching and learning in higher education, I have been recognised as a Fellow member of the Higher Education Academy (FHEA) in the UK. I have also been awarded the Great Teaching Award for Outstanding Teaching from the School of Engineering and Applied Science at Princeton University several times.

RESEARCH: My research work focuses on (1) understanding how to improve education to help current generations develop an interest in learning and gain confidence to design their own path. Previous studies have focused on developing creative and interactive teaching methodologies using information design and visual thinking to support students in their learning journey. (2) I’m also deeply interested in exploring the problem solving process and designing methods to support steps in the process. Additionally, I have been doing research in information design, information science, human-computer interaction (University College London), sensemaking, conceptual design, and the design process.

PRACTICE: As a partner at Sense Information Design, I work on a varied range of projects from consultancy, project management and research to the development of strategies, and  information design solutions.

THIS BLOG: In August 2009, I started this blog initially as an interactive platform to share the progress of my PhD research and thoughts about information design. Since then, this space has increasingly encouraged the participation of many professionals, students and academics to share their points of view, theories, comments, suggestions, and proposals related to information design, design research, and design education.


  1. Grace

    I was atonished with your comment about toilettes!!! What a mistery to visually represent a common human habit in different ways, that people worldwide can understand!!!

  2. alejandromateus@hotmail.com

    Hola soy un estudiante de ultimo año de diseño gráfico en Colombia y estoy realizando mi anteproyecto de grado y la verdad quisiera saber un poco mas acerca de investigación en diseño y quisiera que me aconsejaras alguna área en particular que pueda abordar para realizar mi investigación.

    Te agradeceria mucho si me pudieras asesorar con esto ya que creo que eres una persona conocedora del tema.

    un saludo

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