Posts Tagged: cognition

Implications of dual coding for information design

As part of a project I am collaborating on, I recently learned about dual coding theory which was introduced by Allan Paivio in the 1970s. In short, dual coding is a cognitive psychology theory that argues that the use of visuals and

Implications of dual coding for information design

As part of a project I am collaborating on, I recently learned about dual coding theory which was introduced by Allan Paivio in the 1970s. In short, dual coding is a cognitive psychology theory that argues that the use of visuals and

3 Factors for Processing Visual Information

Why some visualisations are more effective than others? Why some visualisations are still not universally understood if I have tested them with a big sample? How can designers improve the effectiveness of visualisations?  Each person interprets visual information in a different way.

3 Factors for Processing Visual Information

Why some visualisations are more effective than others? Why some visualisations are still not universally understood if I have tested them with a big sample? How can designers improve the effectiveness of visualisations?  Each person interprets visual information in a different way.

How can information design support sensemaking cognitive activities

Sometimes, making sense of data* can be challenging. Data is often perceived this way when a data set is too big or too complex. This indicates that size (small/big) and nature (simple/complex) are frequent issues that can influence the sensemaking process.

How can information design support sensemaking cognitive activities

Sometimes, making sense of data* can be challenging. Data is often perceived this way when a data set is too big or too complex. This indicates that size (small/big) and nature (simple/complex) are frequent issues that can influence the sensemaking process.