How to Conduct Contextual Interviews in Design

Contextual interviews is one of the most frequently used method in design research. However, many students and designers underestimate the amount of preparation and practice needed to conduct effective interviews and elicit useful insights. This is because contextual interviews are

Series 1: Understanding how to design for real people

As design challenges grow in complexity and ambiguity, the ability to understand people—not just data about them—is essential to developing human-centered solutions that address the nuances of human behavior and their specific needs. This understanding becomes particularly paramount when we

Everything info designers need to know about field research, but never ask!

Since I started my journey as a design researcher, I realized that there was a big gap in the literature about using research–particularly qualitative research (i.e. not marketing research!)–in design practice, and even more in the field of information design.