How to mirror brain cognitive processes with Information Design

Information design solutions can look really attractive, but quite a few fail to achieve their intended goal: audience cannot understand them. Why is that? Frequently this occurs when design decisions do not support cognitive activities. Often, this is the consequence of designers

3 Factors for Processing Visual Information

Why some visualisations are more effective than others? Why some visualisations are still not universally understood if I have tested them with a big sample? How can designers improve the effectiveness of visualisations?  Each person interprets visual information in a different way.